If I told you that networking can change your life, would you believe me? Well, let me share a little story.
A few years back, I was attending this random event. Honestly, I went because a friend dragged me along. But there I was, awkwardly holding a cup of coffee, trying to look interested in a sea of unfamiliar faces. Then I met someone who would later become my first real client. We got to talking, exchanged ideas, and just clicked. Before I knew it, I was editing videos for their brand and managing their social media. Boom! One connection changed the course of my personal brand.
That’s the power of networking.
Why Networking is Key to Personal Branding
We live in a world where connections are currency. Think of networking like planting seeds. The more seeds you plant, the more opportunities you create for your personal brand to grow.
When you network, you’re not just promoting yourself. You’re also building relationships, learning from others, and becoming known for your strengths. You never know who might help open a door or give your brand the boost it needs!
1. Start by Being Curious
One of the best ways to start networking is to be curious. Ask questions, show genuine interest, and listen more than you talk. People love it when someone is genuinely interested in what they have to say. And guess what? It makes you memorable!
Remember that time I met someone at a conference and they wouldn’t stop talking about themselves? I smiled, nodded, but I checked out mentally. Now, think of someone who asked you thoughtful questions, really listened, and engaged. That’s the person you’ll remember, right?
🔑 Lesson: Networking isn’t about you. It’s about building connections. So next time you’re in a room full of people, be the one asking thoughtful questions and showing genuine interest.
2. Share Your Story—but Keep It Authentic
Once you’ve shown interest in someone else, it’s natural they’ll want to know more about you. Here’s where your personal brand comes in. But please, no elevator pitches that sound like you’ve rehearsed them a thousand times! Instead, share your story in an authentic way.
When I talk about building my travel and social media business, I don’t just say, “I help brands grow on social media.” I dive into why I started. I talk about how my love for travel photography evolved into a business and how helping others grow excites me. It makes the connection more real.
🔑 Lesson: People connect with stories, not sales pitches. So, when you talk about your personal brand, make it personal!
3. Leverage Social Media for Networking
Okay, real talk—how many of us feel more comfortable connecting online than in person? Social media is your playground for networking without the nerves of face-to-face interactions. LinkedIn, Instagram, Twitter (or X if you prefer)—these platforms are goldmines for building your brand and connecting with like-minded people.
A few months ago, I slid into someone’s DMs after loving their post on Instagram about personal growth. A few friendly exchanges later, we’re collaborating on a project. Boom—networking win! The beauty of social media is that you can network from the comfort of your couch. 😎
🔑 Lesson: Use social media as a tool to expand your network. Engage with posts, share your thoughts, and don’t be shy about reaching out to people who inspire you!
4. Give Before You Get
Here’s the thing about networking: it’s not a transaction. It’s about building relationships. So before you ask someone for something, think about how you can help them. Give value. Share advice, resources, or make an introduction.
When I was building my personal brand, I realized that the more I helped others, the more my network naturally grew. Whether it was giving social media tips or connecting two people who could collaborate, I became known as a go-to person. And guess what? People started offering me help without me even asking.
🔑 Lesson: The secret sauce of networking is generosity. Offer value, and the connections will follow.
5. Attend Events—Both Online and Offline
Whether it’s a virtual summit or a casual coffee meet-up, events are a great way to expand your network. I know, I know—not everyone is an event person. But trust me, you don’t have to work the room like a politician. Just being present and striking up a conversation with one or two people can make all the difference.
I remember attending a webinar about social media trends. During the Q&A session, I asked a question and connected with the speaker afterward. That one connection turned into a referral, which turned into a new client.
🔑 Lesson: Even if you’re not the “networking event” type, attend some. Whether online or offline, events are opportunities to build your brand and connect with others in your field.
6. Follow Up!
Networking doesn’t end when you exchange business cards or hit the “connect” button on LinkedIn. The real magic happens in the follow-up. Whether it’s a simple “nice to meet you” message or offering to collaborate, staying in touch turns a one-off interaction into a lasting relationship.
I’ve made it a habit to follow up with people I meet within 24-48 hours. Nothing too formal—just a simple, “Hey, it was great meeting you! I’d love to stay in touch.” It shows initiative and keeps the conversation going.
🔑 Lesson: The fortune is in the follow-up. So don’t let those new connections gather dust!
7. Be Genuine (Always!)
This may sound like a no-brainer, but it’s worth repeating: Be genuine. No one likes a fake, and people can spot insincerity from a mile away. Networking works best when it’s built on real, honest relationships. So, when you meet people, be yourself. No need to put on a “professional” mask. Just be you.
I’ve had conversations with people where we talked about everything but work. Guess what? Those conversations led to the strongest professional connections. Why? Because they were built on authenticity.
🔑 Lesson: Drop the act. Be real, be kind, and the right people will be drawn to you.
Final Thoughts
Networking is like watering the garden of your personal brand. The more genuine connections you make, the more your brand will bloom. Whether it’s through social media, events, or simple conversations, every connection adds a new layer to your personal brand.
So, put yourself out there, listen more than you speak, share your story, and remember—networking is about relationships, not transactions. Your personal brand will thank you for it!
Take Action Today!
Are you ready to embark on your own personal branding journey? At Mad Over Internet, we’re here to guide you every step of the way. Let’s work together to build a personal brand that attracts traffic and generates leads for your business. Reach out today to get started!
