At Mad Over Internet, we help you turn traffic into conversions and build customer loyalty, ensuring long-term success in the competitive digital landscape.
Search Engine Marketing (SEM)
Search is a key digital media channel because of its high consumer intent. It plays a vital role in your marketing strategy, often being where consumers turn after seeing ads on other platforms. Additionally, search offers valuable insights into market behavior. We specialize in Google Ads and Bing Ads, providing expertise in:
- Google Ads, Bing Ads, Apple Search Ads, Google Shopping
- YouTube Advertising
- Display Advertising
- PPC (Pay per Click) Management
- PPC Audits
- App Installs
Search Engine Optimization (SEO)
Our careful approach to Search Engine Optimization (SEO) is aimed at transforming your online presence. By applying our strategies, your website or app will rise above the competition and achieve a top position on page one of search results. This increased visibility will drive more traffic to your site and position your business where it deserves to be—ahead of your competitors.
SEO Audit
The foundation of any SEO strategy is a thorough, technical review of your website. We begin here to assess how your site is performing and identify any on-site issues that need to be fixed.
Keyword Research
We’ll identify the most valuable keywords and search queries to target your ideal customers. These keywords will guide both on-page optimization and ongoing content creation, including your blog.
Competitor Analysis
Using the results of our keyword research, we’ll analyze your online competitors to understand their ranking strategies and determine what you need to do to surpass them. This analysis will also inform our content creation and link-building efforts.
Technical Optimisation
SEO audits often reveal technical issues that hinder a website’s performance, such as slow page load speeds, 404 errors, duplicate content, or improper redirects. Addressing these issues is crucial and must be done before starting on-site optimization work.
On Page Optimisation
A key part of the SEO process in the initial stages is on-page optimization. Based on our initial audit and keyword research, we will improve all on-page ranking factors, including metadata, code, images, and page load speed.
Google My Business
A well-optimized Google My Business listing is crucial for local SEO if you want to attract local customers. We help tailor your online presence to show that you are a reputable and credible business, eager to engage with your audience, meet their needs, and exceed their expectations.
Content Creation
Creating engaging content that benefits both your website’s visitors and Google is key to a successful SEO strategy. We’ll ensure your existing content performs optimally and develop new pages where necessary.
Link Building & Outreach
Link building is highly effective but challenging to get right. Using a mix of tactics, including guest blogging, we ensure that the links we build are not only high-quality but also relevant and from authoritative websites. We prioritize quality over automated and ineffective link-building methods.
Penalty Recovery
We’ll thoroughly investigate the reasons behind any penalties you’ve received, identify any other potential issues, and address them. We’ll then make the necessary adjustments to help you recover and prevent future problems.
